• Application Deadline: Sun, 24 Dec 2023 00:00:00 GMT
• Position: Communications and Branding Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Abuja


• Job Field Media / Advertising / Branding 
  

Job Responsibilities:

• Develop and curate engaging content across various platforms, including website, newsletters, and social media channels, ensuring brand consistency and alignment with organizational goals.


• Manage the communication strategy, focusing on increasing brand awareness, targeting the appropriate audience segments, and promoting company activities effectively.


• Utilize SEO strategies to optimize content, enhancing online visibility and driving organic traffic to the company's platforms.


• Spearhead social media engagement, interacting with audiences, and managing timely responses to inquiries and comments.


• Craft and execute creative campaigns to promote Welcome2Africa programs and events, aiming to increase participation and sales.


• Lead and oversee all communication efforts, including content creation, editorial planning, and managing the company's online presence.


• Collaborate with internal teams to ensure alignment of communication strategies with overall marketing and branding objectives.


• Monitor and analyze key performance indicators (KPIs), generating reports to measure the success of communication efforts and making data driven recommendations for improvement.

Job Requirements:

• Bachelor's degree in Communications, Marketing, or a related field.


• Proven track record in developing and executing comprehensive communication strategies, preferably in the trade or investment sector.


• Strong proficiency in SEO practices and experience in utilizing SEO tools to drive organic traffic and enhance online visibility.


• Exceptional written and verbal communication skills, with the ability to tailor messages to various audiences and platforms.


• Experience managing social media platforms and driving engagement across diverse audiences.


• Demonstrated capability in managing multiple projects, meeting deadlines, and working collaboratively in a dynamic team environment.


• Strategic thinking with a keen eye for detail, capable of leveraging data to optimize communication strategies.


• Previous experience in branding, content creation, and event promotion is advantageous.