• Application Deadline:
• Position: Senior Social Media Manager / Graphic Designer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Position Overview

• As a Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance brand awareness, engage with the target audience, and drive online traffic and conversions.


• You will manage and maintain the organization's social media presence across various platforms, ensuring consistent messaging and a positive brand image.


• Additionally, you will monitor social media trends, analyze performance metrics, and provide insights to optimize campaigns.

Key Responsibilities

Social Media Strategy and Planning:

• Develop and execute a comprehensive social media strategy aligned with the organization's goals and target audience.


• Identify and prioritize social media platforms suitable for the brand and industry.


• Create content calendars and schedules for social media posts, ensuring consistency and relevance.

Content Creation and Management:

• Create engaging and compelling content (text, images, videos) tailored for each social media platform.


• Coordinate with internal teams to gather relevant information and assets for content creation.


• Use creative tools to design visually appealing graphics and videos.


• Monitor and moderate user-generated content and comments.

Community Engagement and Customer Service:

• Foster meaningful relationships with the target audience through active engagement and timely responses to comments, messages, and mentions.


• Address customer inquiries, concerns, and complaints in a professional and empathetic manner.


• Encourage user-generated content and manage user-generated campaigns.

Social Media Advertising and Campaigns:

• Plan and execute paid social media campaigns to increase brand visibility, reach, and conversions.


• Monitor and optimize campaign performance using analytics tools.


• Stay updated with industry trends and emerging social media platforms to explore new advertising opportunities.

Analytics and Reporting:

• Monitor social media metrics, analyze performance data, and provide regular reports on key insights and recommendations.


• Identify trends, patterns, and opportunities to enhance social media strategies.


• Utilize social media monitoring tools to track brand mentions and sentiment.

Collaboration and Cross-functional Support:

• Collaborate with marketing, communications, and creative teams to align social media activities with overall marketing campaigns.


• Coordinate with influencers, brand ambassadors, and external partners to amplify social media reach.


• Stay updated on the latest social media trends, tools, and best practices, sharing knowledge with the team.

Qualifications and Skills

• Proven work experience as a Social Media Manager or in a similar role.


• In-depth knowledge of various social media platforms, their features, and best practices.


• Proficiency in social media management tools, analytics platforms, and content creation tools (e.g., Hootsuite, Buffer, Canva, Adobe Creative Suite).


• Strong copywriting and editing skills, with the ability to adapt writing style for different platforms and target audiences.


• Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).


• Excellent communication, interpersonal, and customer service skills.


• Analytical mindset with the ability to interpret data and draw actionable insights.


• Creative thinking and problem-solving skills.


• Ability to work independently and meet deadlines in a fast-paced environment.