• Application Deadline:
• Position: Associate Brand Manager Stationery


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

JOB SUMMARY

• Assist in Overseeing the stationery Divisions within the West and Central African markets working closely with the Marketing Team as well as the Sales, Finance, Supply & Delivery departments to achieve the Business Objectives.


• Help BIC West and Central Africa create consumers connections: bring simplicity and joy to everyday life!

MAIN RESPONSIBILITIES / TASKS

• Implement the Brand Vision, Brand Strategy, and the main growth drivers.


• Support in the development of comprehensive Marketing Plans and Strategies for Stationery Divisions


• Help manage a winning Brand Portfolio, covering all channels (including e-commerce) and target audiences and delivering Revenue Growth Management KPIs.


• Help define the Innovation Brand Pipeline with a long-term vision and the deployment in the different markets.


• Help detect new brand opportunities taking into consideration the business needs and the Categories development.


• Assist in defining the Brand Communication and Digital Strategy in collaboration with external partners to boost brand awareness and build the brand equity.


• Coordinate Marketing Strategies with the Sales, Finance, Supply & Delivery and Communication Teams as well as the rest of the Marketing Department


• Stay informed of Marketing Strategies and Trends

Key Performance Indicators

• Successful on time delivery and implementation of the Marketing Plans by category.


• Interaction and collaboration with key functions in the business to ensure delivery of objectives.


• Results of key marketing initiatives and promotional activities will be a benchmark of success.


• Achievement of Lighters and Shavers OIS ( Off invoice sales) , Gross profit margin for 2023 in all markets

QUALIFICATIONS

Knowledge, Skills, Competencies

•  R= Required D= Desired

Simple Criteria

• R- At least 5 years Sales and Marketing experience in FMCG (Preference for multinational work experience and reporting)


• R- At least 5 years Brand Marketing experience, preferably FMCG


• R- Marketing Degree (3 years)


• R- Computer literacy in MS Office and MS Windows


• R- Excellent presentation skills


• R- English and French Speaker

 Complex Criteria

 Professional Skills

• R- Thorough knowledge of classical marketing and be able to assist in the development of a Marketing Plan


• R- Understanding of market data


• R- Be confident in presenting plans to the Management team, internal sales teams, key customers in pressurized environments.


• R- Maintain high levels of service to external and internal customers


• R- Utilize market insights to identify opportunities within the brand portfolios.


• R- Management of projects across multiple cultures and functions.


• D- Strong negotiation skills, dealing with varied suppliers and strategic partners


• R -Understanding of all trade channels.


• R- Strategic Agility.

 Personal Skills

• R-Initiative, tenacity and be self-motivated


• R- Target driven with high levels of energy


• D- Embodies all the BIC Values & Behaviors: Integrity, Responsibility, Teamwork, Sustainability, and Ingenuity


• R- Strong Drive for results / entrepreneurial Spirit / decision making: committing and delivering, acting with autonomy as it was their own company while fully respecting corporate rules and procedures, and applying the appropriate level of reporting to Management.


• R- Strong team player that can empower the team to grow and be responsible for their own work.


• R- Very strong organizational and time management skills.


• D- Efficient and can prioritize workload.


• D- Open minded and cultural acumen.