• Application Deadline:
• Position: Senior Marketing and Communications Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  

Role Description

This is a full-time on-site role located in Lagos for a Senior Marketing Communications Specialist, responsible for strategizing and developing marketing communication plans, creating press releases, handling public relations, strategic communications, and executing marketing campaigns. The candidate will work with cross-functional teams to develop and implement marketing initiatives, measure and analyze the success of campaigns, and communicate the results with stakeholders.

• Develop engaging and informative content for various marketing channels, including websites, social media, email campaigns, and print materials.


• Write and edit persuasive copy for advertisements, product descriptions, blog posts, and press releases or vet content developed from agencies


• Collaborate with design teams to create visually appealing graphics, videos, and other multimedia content.


• Assist in the development and execution of comprehensive marketing plans that align with company objectives and target audiences.


• Coordinate and manage marketing campaigns, ensuring timely and accurate execution across multiple platforms.


• Monitor campaign performance and analyse data to make informed adjustments and optimizations.


• Manage and maintain social media accounts, posting relevant content, engaging with followers, and monitoring trends.


• Plan and execute email marketing campaigns to nurture leads and engage existing customers.


• Monitor website performance, update content, and optimise user experience to drive traffic and conversions.


• Prepare and forward briefs on day-to-day marketing needs (example flyers, posters, social media banners)


• Monitoring and ensuring corporate identity is well implemented: email signatures, call card templates, flags etc.


• Conduct market research to identify industry trends, customer preferences, and competitive landscape.


• Analyze consumer behavior and feedback to refine marketing strategies and improve customer engagement


• Assist in planning and executing promotional events, trade shows, and product launches


• Prepare weekly, monthly and quarterly reports on marketing activities


• Assess effectiveness and results of marketing programs such as social media, PR, and advertising against core KPIs (sales, leads, and traffic)


• Adhere strictly to company’s compliance policies and standard business relationship ethics in ensuring all merchandising items are produced according to manufacturer’s guidelines


• Always implement KAIZEN principles

Qualifications

• Marketing Communications and Strategic Communications skills


• Experience in creating press releases and executing marketing campaigns


• Familiarity with communication technology and media channels


• Excellent verbal and written communication skills


• Strong project management and multitasking skills


• Ability to collaborate with cross-functional teams and work in a fast-paced environment


• Bachelor's degree in Marketing, Communications, or related field


• Experience in the automobile industry is a plus