• Application Deadline:
• Position: Digital Marketing Associate (Digital Lending Company)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

Our client is a fast-growing digital lending start-up located in Lagos.

• The company is seeking to hire an experienced Digital Marketing Associate with track record of initiating and executing a full digital marketing strategy for a company.


• S/he must have a strong grasp of current marketing tools and channels to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns


• Design, build and maintain our social media presence


• Measure and report performance of all digital marketing campaigns


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize user experience


• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights


• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity


• Analyze competitor activity


• Recommend improvements to increase performance


• Set targets to increase brand awareness and increase customer engagement

Requirements

• BSc degree in Marketing, Mass Communication or relevant field


• Minimum 3 years Proven work experience as a Digital Marketing Executive


• Understanding of web publishing requirements


• The editorial mindset with an ability to predict audience preferences


• Hands-on experience with SEO and web traffic metrics


• Expertise in social media platforms


• Excellent communication and writing skills in English


• Proven work experience as a Social media manager


• Hands-on experience in content management


• Excellent copywriting skills


• Solid knowledge of SEO, keyword research and Google Analytics


• Knowledge of online marketing channels