• Application Deadline:
• Position: Digital and Email Marketing Executive


• Job Type Full Time , Hybrid


• Qualification BA/BSc/HND


• Experience 3 years


• Location Nigeria


• Job Field Media / Advertising / Branding 
  


• Salary Range ₦200,000 - ₦300,000/month
  

Job Summary

Reporting to the Head of Marketing as a Digital and Email Marketing Executive you will oversee and conduct our SEO strategy and Email Marketing campaigns.

Key Responsibilities

• Produce and execute all email and SMS campaigns, including building emails, copywriting, asset coordination and scheduling


• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, and retention.


• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPIs


• Manage and execute email/SMS marketing calendar in alignment with the wider marketing strategy


• Identify strategies, techniques and tactics to increase the number of visitors to a website and obtain high-ranking placement in the results page of search engines


• Optimise website copy and landing pages for search engine optimisation


• Perform ongoing keyword discovery, expansion and optimisation


• Research and implement SEO recommendations

Requirements

• Experience managing an email marketing program, preferably Klaviyo but not essential


• Hands-on experience in marketing automation platforms


• Detailed knowledge of email regulations, best practices, and compliance (e.g. GDPR etc)


• Experience in growing, engaging with, and analysing the performance of an email marketing database


• Ability to create email marketing assets via Canva/Adobe Photoshop


• Proven SEO experience


• Knowledge of ranking factors and search engine algorithms


• Up to date with the latest trends and best practices in SEO


• Excellent written and verbal communication skills

What we offer

• A dynamic, creative and inclusive work environment where your contributions have a visible impact


• Opportunities for personal development and growth