Job Description
Description
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Conceptualize and execute multi-channel campaigns across the prospect and customer life cycle, ensuring the alignment of communications and messaging in all channels.
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generatequalityleads.
- Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Present ideas and final deliverablesto internal and external teams and communicate with senior leaders about marketing programmes, strategiesand budgets.
- Aggressively search for new clients for the company.
- Promote the company in good light at all times.
Requirements / Skills / Qualification
- Bachelor's Degree (or equivalent) in Marketing, Business Administration, Mining Engineering, Geology or related field
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Experience in marketing and selling minerals.
- Minimum of one(1) year relevant work experience
- Proficiency with online marketing and social media strategy
- Proven success in designing interactive applications and networking platforms
- Willingness to travel
- Established contacts insocialmedia
- Established contacts in mining industry