Job Description
Key Job Roles
- Maintain the company's online presence by driving traffic to Company pages.
- Design and oversee all aspects of digital marketing department including marketing database, email, and display advertising campaigns
- Plan and manage all social media platforms
- Prepare accurate reports on marketing campaign’s overall performance
- Coordinates with advertising and media experts to improve marketing results
- Identify the latest trends and technologies affecting our industry
- Evaluate important metrics that affect our website traffic, service quotas, and target audience
- Work with the team to brainstorm new and innovative growth strategies
- Create and manage link building strategies, content marketing strategies and social media presences
- Innovate and present new marketing platforms and strategies
- Develop engaging online content including clickbait, forums, video, graphics, and blogs: monitor and analyze content success
- Contact, interview and hire third party graphics designers, web designers, and videographers to create unique and engaging content
- Use Google Analytics, Google Adwords, and other relevant sites
- Keep abreast of new social media sites, web technologies, and digital marketing trends: implement these new technologies in developing campaigns and update current campaigns to include new information
Required Competency and Work Skills
- Proven work experience as a social media manager or content creator
- Marketing database, email, social media and/or display advertising campaigns
- Good usage of relevant graphic application tools
- Excellent written and verbal communication skills.
- Ability to use initiative.
- Ability to work well with others
- Persistence and determination.
- Ability to accept criticism and work well under pressure.