We are looking to hirea self-driven modern trade sales manager, who is a highly motivated andpassionate about managing teams and trade effectively, distribution targets within the designated area through active sales in given sales channel.
The ideal candidate must act as facilitators for their teams and retailers, will beresponsible for enabling their teams to build long-lasting, mutually beneficial partnerships with their retailers.
He/She must also have a strong understanding of trade and merchandising fundamentals and are passionate about people development.
Responsibilities
Grow the business in the specified region year-on-year by increasing sales and overall profits.
Identify new business opportunities and potential customers within the modern trade segment.
Responsible for the annual sales budget for the designated area in order to achieve sales turnover and gross-profit targets and negotiate business opportunities for the responsible area.
Build and maintain strong relationships with key accounts, ensuring customer satisfaction and loyalty.
Monitor and analyze market trends, competitor activities, and customer preferences to identify opportunities and adjust sales strategies accordingly.
Collaborate with marketing teams to develop effective promotional campaigns and initiatives for the modern trade channel.
Conduct regular business reviews with key accounts to evaluate performance, identify areas for improvement, and negotiate terms and conditions.
Prepare sales forecasts, budgets, and reports, providing accurate and timely information to management.
Coordinate with internal departments such as logistics, finance, and customer service to ensure smooth order processing and delivery.
Stay updated on industry trends, market dynamics, and customer needs to anticipate changes and proactively respond to challenges.
Ensure compliance with company policies, trade regulations, and ethical standards in all sales activities.
Requirements
First Degree in Marketing, Business Administration, or a related field (or equivalent experience). A Master's degree is an added advantage.
Minimum of 3 - 5 years’ proven sales experience in managing a field team in a distribution/cosmetics company is most preferred company.
Familiar with handling modern trade accounts in Lagos, i.e. Cosmetics etc. or modern trade FMCG accounts
Knowledge of trade regulations and compliance standards within the modern trade industry.
Understanding of Route to Market strategies and trade channels.
Strong analytical skills with clear understanding of trade key performance indicators.
Excellent negotiation, presentation and communication skills.
Proficient in the English language, both written and verbal.
Flexibility and adaptability to evolving business needs.
Ability to manage and influence internal and external stakeholders.
Goal-oriented with ability to prioritize and manage multiple deliverables simultaneously.
Proactive and result-oriented, with a track record of meeting or exceeding sales targets.
Analytical mindset with the ability to interpret sales data and market insights to drive business decisions.
Proficient in using CRM software and Microsoft Office Suite.