Job Description
Job Description
The Job description for this person will include but not limited to the following:
- Our client urgently requires the services of experienced Marketing Officers who have worked in a Microfinance Bank or Micro finance Institution with a minimum of two years experience in marketing of Financial Services
Job Overview
- The Marketing Officer oversees the MFB’s marketing campaigns both internally and externally and plays a key part in communicating the Bank’s marketing message.
Duties
- Creating marketing campaigns programs for the Bank
- Creating and developing new innovative ways to communicate the Bank’s message to their existing customers.
- Contributing to the annual sales and marketing plan.
- Planning and project managing marketing events and evaluating their success.
- Evaluating the effectiveness of all marketing activity.
- Developing and implementing an internal marketing programme.
- Supporting the marketing manager in day to day marketing activities.
- Grow the Banks client base through Direct Sales Activities to potential customers
- Develop new business opportunities by generating Deposit Liabilities and Fund Mobilization within the MSME and retail market.
- Acquire new clients and expand the customer base
- Identify, develop, and cultivate relationships with customers within the retail and MSME segment who need loans and advances to support their business.
- Initiate the development, launching, and sales of new product offerings.