• Application Deadline: Fri, 12 Jan 2024 00:00:00 GMT
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 1 year


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive online visibility, engagement, and conversion.


• Stay abreast of industry trends and competitor activities to identify new opportunities.


• Create visually appealing and engaging graphics for various digital platforms.


• Proficient in video editing to produce compelling and shareable content.


• Generate creative ideas and content for social media posts, blogs, and email campaigns.


• Collaborate with the marketing team to develop multimedia content that aligns with the brand's messaging and goals.


• Manage and optimize social media profiles to enhance brand presence.


• Develop and implement social media campaigns to meet business objectives.


• Conduct keyword research and optimize website content for search engines.


• Execute and monitor paid advertising campaigns (Google Ads, social media ads).


• Design and execute email marketing campaigns to nurture leads and retain customers.


• Analyze campaign performance and provide insights for continuous improvement.


• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts.


• Prepare regular reports detailing campaign performance and recommend optimizations.

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, or a related field


• Minimum of 1 year of proven experience in digital marketing


• Proficient in graphic design and video editing tools


• In-depth knowledge of SEO, SEM, social media algorithms, and best practices


• Strong analytical skills with the ability to interpret data and derive actionable insights


• Excellent written and verbal communication skills


• Detail-oriented with the ability to manage multiple tasks simultaneously


• Familiarity with marketing automation tools (HubSpot, Mailchimp, etc.).