• Application Deadline: Wed, 31 Jan 2024 00:00:00 GMT
• Position: Brand & Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 8 - 10 years


• Location Lagos


• City Yaba


• Job Field Media / Advertising / Branding 
  

Description 

• The Brand & Marketing Manager will be responsible for developing and executing marketing-related activities to create compelling content for all our stakeholders, creating and defining marketing programs, planning and budgeting, end-to-end execution of marketing campaigns with external staff, tracking and measuring, and overall brand communication and representation.

Responsibilities

Branding:

• Execute the company’s brand message and strategy.


• Take responsibility for amplifying the ReelFruit brand to new and existing audiences.


• Take ownership of ReelFruit’s brand image and be the custodian of the brand identity through the development of consistent visuals.


• Develop strategic brand and event partnerships that help elevate the brand and awareness.

Marketing & Communications:

• Lead creative content development, advertising, marketing collateral, experiential marketing, and public relations activities.


• Develop and execute a clear content strategy that drives engagement across multiple platforms.


• Develop monthly calendars for online and offline content.


• Drive strategic business goals through unique customer insight, analysis of customer base, and lifestyle trends.


• Maintain an active vendor list including but not limited to content producers, media, and ad agencies.


• Develop a quarterly marketing calendar across focus areas for the quarter.


• Secure trade shows and other events that drive the company’s publicity.


• Identify media outlets for press releases and unique story pitches.

Administration & Reporting:

• Develop and track marketing budgets, activities and results.


• Manage all administrative tasks associated with the department


• Measure the success of various marketing campaigns.


• Act as the central point of contact and ensure that stakeholders are adequately informed of internal and external marketing initiatives.


• Use data-driven decision-making to track and improve the performance of marketing and promotion efforts.

Client Relationship Management:

• Build and manage clientele base by constantly engaging ReelFruit’s customers offline and online.


• Collate feedback from clients and produce analytical information to impact product development

Business Improvement:

• Prompt resolution of operational matters relating to marketing activities.


• Conduct periodic competitor brand analysis and share insights to the team.

Educational Qualifications and Experience

• Bachelor's Degree in Marketing or similar field


• 8 – 10 years of Brand & Marketing experience, 5 of which in a senior management position


• Creative in conceptualizing bespoke ideas


• Apt visual storytelling & content creation skills


• Sound knowledge of functional ideas in brand building


• Ability to identify the right partnerships to grow brand awareness


• Strong creative/idea development skills and a keen eye for emotive insights when developing campaigns


• Demonstrated experience with executing campaigns


• An outstanding writer with the ability to produce innovative and original ideas


• Ability to make decisions based on customer insights


• Proven in-depth knowledge and understanding of the marketing and advertising ecosystem


• Ability to analyze consumer demographics, preferences, needs, and buying habits