• Application Deadline:
• Position: Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Purpose

Why does the job exist?

• Develop and drive all the brand plans and initiatives in line with the overarching brand strategy.

Reporting Relationships:

• Peer Relationships


• Attach organization chart showing manager and direct reports as well as peers.

Reporting to:

• Head of Marketing - PZ Wilmar.

Dimensions:

• Turnover of unit


• Budget responsibility


• Team Size


• Other.

Principal Accountabilities

• The key outputs of the job


• List in priority order if possible, typically 8 - 10


• NOT a task list


• Any requirement for organizing & planning including own work and the allocation of resources


• Typical decisions made and if they are advisory or directly responsible for the outcome


• Implement brand strategy to grow and sustain brand performance and profitability.


• Monitor, control and report brand performance through brands health indicators (NNS, GM, MC) and key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls


• Support the management of the NPD process for the brand.


• Support and monitor the implementation of pricing policy for products within the brand portfolio.


• Support the development & execution of approved brand M&C plan within guidelines.


• Understand & apply relevant external environment factors including consumer insights, competitor activity and other internal activity


• Support Product Life Cycle Management including demand forecasting and minimizing residuals.


• Effective execution of Consumer Marketing plans


• Participate actively in company-wide initiatives as required - e.g. Margin Improvement.

Internal & External Relationships:

• Identify the most significant ones


• Attach a preferred suppliers list if available


• Detail which networks the jobholder will be part of e.g. finance, category


• Marketing Team


• Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital


• Local Service providers including Advertising Agencies.

Knowledge, Skills & Experience Needed

• List any qualifications required to do the job


• Be specific about the experience needed


• Focus on type of experience not the time served


• Bachelor's Degree


• 3 - 5 years demonstrated experience in Brand Management


• Professional Qualification in Marketing is essential


• IT savvy including the use of MS Office Suite of Applications

Capabilities / Technical skills:

• Consumer Champion


• Insight generation (Developed) Communication (Developed) Digital (Developed).

Brand Champion:

• Brand propositions (Emerging)


• Strategy (Emerging).

Profit and Growth Champion:

Commercial delivery (Developed) Route To Market (Developed).

Innovation Champion

• Innovation (Emerging)


• NPD (Developed).

Business Leader:

• Personal leadership (Developed)


• Personal drive (Emerging)


• Talent development (Emerging)

Job Context & Special Features:

• Explain any special features or context in which the job operates


• Detail any language or mobility requirements.