Job Description
Job Summary
- As an Assistant Brand Manager you will be responsible for brand management and marketing in order to contribute to the overall success of the brand.
Responsibilities
Support Brand Strategy:
- Assist in the development and implementation of comprehensive brand strategies.
- Contribute ideas and insights to enhance brand visibility and recognition.
Content Development:
- Collaborate with the marketing and design teams to create engaging and consistent brand messaging.
- Assist in the creation of marketing collateral in alignment with brand guidelines.
Market Research:
- Conduct research to stay informed about industry trends, market dynamics, and consumer preferences.
- Analyse competitor strategies and market conditions.
Cross-Functional Collaboration:
- Work closely with various teams, including marketing, design, and communication, to ensure cohesive brand representation.
- Assist in coordinating activities related to brand initiatives.
Analysis and Reporting:
- Monitor and analyse brand performance using relevant metrics.
- Prepare reports on brand-related KPIs and provide insights for improvement.
Requirements
- B.Sc / HND in Marketing, Business, or a related field with 3-5 years experience.
- Previous experience in marketing or brand management is a plus.
- Familiarity with digital marketing tools and platforms.