Digital Marketing/Graphics Design Specialist at Mopheth Group

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
74093
Job Views
92

Job Description



Job Description


We seek a dynamic professional to join our team in the dual role of Digital Marketer and Graphic Designer. Based in Victoria Island, Lagos, this individual will play a pivotal role in enhancing our brand presence across various digital platforms. The ideal candidate will possess a proven track record in graphic design and digital marketing, using their skills to create visually captivating content that resonates with our target audience.


Job Functions/Responsibilities



  • Drive traffic to company pages to maintain a strong online presence.

  • Design and oversee digital marketing channels, including marketing database, email, and display advertising campaigns.

  • Publish digital marketing content online and measure its effectiveness.

  • Develop engaging online content, including clickbait, forums, videos, graphics, and blogs.

  • Utilize tools like Google Analytics, Google Adwords, and other relevant platforms.

  • Optimize paid advertising campaigns using SEO and other strategies.

  • Produce regular digital dashboards to report progress against set KPIs.

  • Utilize content management systems effectively.

  • Study design briefs, determine requirements, and schedule projects within budget constraints.

  • Conceptualize visuals based on requirements and develop illustrations, logos, and other designs using design software.

  • Collaborate with the product team to finalize designs.

  • Test graphics across various media and make amendments based on feedback.

  • Ensure final graphics and layouts are visually appealing and aligned with our brand.

  • Determine content strategies to reach customers effectively.


Requirements/Qualifications



  • Minimum of 2 years of proven graphic designing experience.

  • Strong portfolio showcasing illustrations or graphics.

  • Familiarity with digital marketing tools and design software/technologies (e.g., InDesign, Illustrator, Dreamweaver, Adobe Photoshop).

  • A keen eye for aesthetics and attention to detail.

  • Excellent communication skills.

  • Ability to work methodically and meet deadlines.

  • A first degree in Design, Fine Arts, Marketing, or a related field is a plus.

  • Completion of NYSC.


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