Digital Marketer at Aspom Travel Agency

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
74146
Job Views
116

Job Description



Responsibilities



  • Develop and execute comprehensive digital marketing strategies to drive online visibility and customer engagement.

  • Manage and optimize digital advertising campaigns across various platforms, including Google Ads, Facebook, and LinkedIn.

  • Conduct market research to identify trends, competitors, and target audience preferences.

  • Utilize SEO techniques to enhance website rankings and increase organic traffic.

  • Create and curate compelling content for digital channels, including social media, blogs, and email campaigns.

  • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.

  • Collaborate with cross-functional teams, including design and development, to ensure consistent brand messaging.

  • Stay updated on industry trends and emerging technologies to implement innovative digital marketing strategies.

  • Manage and grow social media presence, fostering engagement and community building.

  • Implement email marketing campaigns, including segmentation, A/B testing, and performance analysis.


Requirements



  • Bachelor's Degree in Marketing, Business, or a related field.

  • Proven experience in digital marketing with a strong understanding of online marketing channels.

  • Proficiency in tools such as Google Analytics, SEO tools, and social media management platforms.

  • Excellent written and verbal communication skills.

  • Analytical mindset with the ability to interpret data and make data-driven decisions.

  • Creative thinking and problem-solving skills.

  • Familiarity with graphic design tools is a plus.

  • Ability to work in a fast pace.


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