• Application Deadline: Tue, 27 Feb 2024 00:00:00 GMT
• Position: Sales / Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities

Develop and Execute Marketing Strategies:

• Create and implement effective marketing strategies to promote the school's programs and increase student enrollment.

Lead Generation and Conversion:

• Identify and pursue prospective students through various channels.


• Collaborate with the admissions team to facilitate the enrollment process.

Market Research:

• Stay informed about education market trends, competitor activities, and potential growth opportunities.


• Conduct market research to inform marketing decisions.

Brand Management:

• Ensure consistent branding across all communication materials.


• Uphold and enhance the school's positive brand image.

Digital Marketing:

• Utilize digital marketing tools, including social media, email campaigns, and search engine optimization (SEO), to engage with a diverse audience.

Collaboration with Admissions and Educational Partners:

• Work closely with the admissions team to streamline the enrollment process.


• Build and maintain relationships with educational partners to enhance the school's reputation.

Event Planning and Participation:

• Organize and participate in school events, open houses, and fairs to attract prospective students.


• Conduct sales presentations to showcase the school's offerings.

Customer Relationship Management (CRM):

• Implement and manage CRM systems to track leads and nurture relationships.


• Maintain positive relationships with current students, parents, and alumni.

Budget Management:

• Develop and manage the marketing budget efficiently, ensuring cost-effective strategies.

Reporting and Analysis:

• Provide regular reports on marketing performance, including lead generation, conversion rates, and campaign effectiveness.


• Analyze data to identify areas for improvement and adjust strategies accordingly.

Feedback Collection:

• Gather feedback from stakeholders, including parents and students, to enhance marketing strategies and address concerns.

Qualifications

• Bachelor's Degree in Marketing, Business, or related field.


• 4+ years relevant work experience.


• Proven experience in sales and marketing, preferably in the education sector.


• Excellent communication and interpersonal skills.


• Strong organizational and time management abilities.


• Results-oriented with a focus on achieving targets.

Skills:

The ideal candidate must:

• Be Tech Savvy


• Be Versatile with social media marketing and management.


• Have strong communication skills.


• Be creative and innovative.


• Have outstanding content creationand copy writing skills.