• Application Deadline:
• Position: Business Development Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Objectives

• As the Business Development Lead for Sales and Marketing, your main role is to propel the company's sales and market presence forward.


• You will play a vital part in discovering new business opportunities, establishing strategic partnerships, and implementing successful sales and marketing strategies.


• This role demands a combination of business insight, leadership capabilities, and the capacity to cultivate and sustain strong relationships with clients and key stakeholders.

Principal Duties / Responsibilities

Operational Responsibilities:

Business Strategy Development:

• Collaborate with management to create and execute sales and marketing strategies aligning with the company's overarching objectives.


• Analyze market trends, competitor activities, and customer needs to pinpoint fresh business opportunities and areas for expansion.

Sales and Marketing Planning:

• Formulate comprehensive sales and marketing plans, establishing measurable goals and targets for revenue growth, market share, and customer acquisition.


• Identify target markets and segments, devising strategies to penetrate and broaden the company's presence in those areas.

Lead Generation and Customer Acquisition:

• Direct efforts to generate new leads and opportunities through diverse channels, including prospecting, networking, and marketing campaigns.


• Foster and establish relationships with potential clients, ensuring a seamless sales process from lead generation to conversion.

Strategic Partnerships and Alliances:

• Identify potential strategic partnerships, distribution channels, and collaborations to extend the company's market reach and enhance its competitive advantage.


• Negotiate and finalize partnership agreements, ensuring mutually beneficial terms and conditions.

Sales Team Management:

• Supervise and guide the sales team, establishing clear targets and objectives for each team member.


• Offer guidance, training, and support to enhance the team's overall performance and achieve sales targets.

Market Research and Analysis:

• Conduct market research to comprehend customer needs, preferences, and pain points.


• Analyze sales and marketing data to extract insights, make data-driven decisions, and continuously enhance strategies.

Brand Promotion and Communication:

• Collaborate with marketing and communication teams to guarantee consistent brand messaging and effective promotional activities.


• Oversee the creation of marketing materials, sales presentations, and other collateral to support sales efforts.

Performance Tracking and Reporting:

• Evaluate the effectiveness of sales and marketing initiatives against established goals and KPIs.


• Prepare regular reports and presentations for management, highlighting progress, challenges, and recommendations for improvement.

Job Requirements

To be successful in the role, the candidates should meet the following requirements:

Education:

• Bachelor's Degree in Business Administration, Marketing, or a related field.

Experience:

• Proven experience in business development, sales, or a similar role.


• Strong communication and negotiation skills.


• Ability to think strategically and implement effective business development plans.


• Knowledge of industry trends and market dynamics.

Technical Competencies:

• Proficiency in all Microsoft Office applications.