Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
4 years ago

Additional Details

Job ID
748
Job Views
87

Job Description



Location: Lekki, Lagos


Job Description

What you will do:



  • Create integrated marketing campaigns based on market segments to gain new customers and build repeat business

  • Supervise the execution, monitoring and measurement of marketing campaigns and their success

  • Ensure campaign implementation follows organizational guidelines

  • Recruit and train talent for the successful implementation of marketing campaigns

  • Compile regular reports of campaign performance and results

  • Improve new campaigns using data and feedback from existing and previous projects

  • Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.

  • Manage the procedure, implementation, tracking and measurement of marketing campaigns.

  • Execute campaign effectively, on schedule and on budget

  • Write, edit and proofread copy for promotional materials within marketing campaigns and utilize staff and resources to produce quality content for execution

  • Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.

  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.

  • Maintain regular measurement of the ROI of campaigns.

  • Ensure accuracy of marketing materials and provide formal sign off if necessary.

  • Collect and use data to inform new campaigns and the evaluation of existing campaigns.

  • Monitor all outlets and resources for campaign impact and progress and keep abreast of current trends in marketing.

  • Meet with all new clients to identify and conceptualize campaign strategies

  • Locate and secure talent and resource before campaign launch

  • Train and groom all resources for optimum efficacy


Requirements

Who you are:



  • You have a Bachelor's Degree in Marketing, Advertising or related field (preferred)

  • You have Advanced Degree in related field (preferred)

  • You have 4+ year track record of participating in successful campaigns

  • You have 3+ years of management experience

  • You have xperience overseeing simultaneous campaigns

  • You have very strong interpersonal skills

  • You understand current market trends

  • You have excellent organizational and communication skills

  • You’re willing to travel domestically.


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