The Brand Marketer is responsible for leading brand marketing activities and managing multiple marketing programs across the company’s media platforms.
He/she will be in charge of managing, coordinating and reporting all digital marketing campaign activities as assigned.
Job Description
Create and execute marketing strategies focused on leveraging social media platforms.
Develop engaging content, manage brand campaigns to sell the company’s products and services.
Staying abreast of the travel industry trends to enhance brand visibility and engagement.
Accountable for managing a variety of marketing initiatives that drive brand awareness and distribution.
Assist in the development of annual, long- and short-term marketing strategy and plans.
Develop and manage marketing programs and partner integration for industry marketing.
Periodic reporting on brand performance as required by management.
Maintain the company’s public image through the implementation of marketing initiatives
Build relationships with influencers, journalists and media outlets to foster brand visibility.
Oversee social media accounts and ensure brand consistency
Complete research into industry trends and public perception
Aid in the creation of marketing and advertising campaigns and strategies to strengthen the brand identity
Perform other duties and tasks assigned by management.
Competencies Required
Bachelor's Degree in Communication, Marketing or Management is ideal.
At least 2 years’ experience in this role or in a similar role.
ProficencywithMicrosoftofficepackage such as Work, Excel.
High level of commitment and enthusiasm.
Ability to work effectively under pressure and to manage competing priorities
Strong organization skills with a problem- solving attitude
Attentiontodetail.
High level of integrity, honesty and creativity
Excellent verbal and written communication skill is required.