Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
74865
Job Views
91

Job Description



Responsibilities



  • Develop a marketing communications plan including strategy, goals, budget and tactics

  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media

  • Coordinate all public relations activities

  • Direct social media team to engage audiences across traditional and new media

  • Leverage existing media relationships and cultivate new contacts within business and industry media

  • Manage media inquiries and interview requests

  • Create content for press releases, byline articles and keynote presentations

  • Monitor, analyze and communicate PR results on a quarterly basis

  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

  • Build relationships with thought leaders to grow industry awareness

  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them


Requirements and skills



  • Proven working experience in public relations required

  • Proven track record designing and executing successful public relations campaigns at both a local and national level

  • Strong relationships with both local and national business and industry media outlets

  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

  • Exceptional writing and editing skills

  • Solid experience with social media including blogs, Facebook, Twitter, etc.

  • Event planning experience

  • BA/MA degree in Marketing, Advertising, Communications or a related discipline


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