• Application Deadline:
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field
  

Principal Accountabilities

• You will report to the Head of Marketing and Communication. Your responsibilities will include:


• Develop digital marketing strategies by identifying customer cohorts to whom Enyata can be marketed.


• Creating & executing campaigns, and analyzing the effectiveness of such campaigns with a focus on international markets.


• Manage and Optimize Enyata marketing channels for lead generation.


• Plan and execute all web, SEO/SEM, database marketing, and display advertising campaigns.


• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.


• Manage paid ads and make performance reports. Perform daily account management and pay-per-click accounts on Google AdWords and other search platforms.


• Create paid ads on LinkedIn and other relevant social media platforms.


• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.


• Manage and maintain updates for large keyword lists.


• Measure and report the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).


• Develop a strategy that combines technical and content elements, to drive ongoing improvements in SEO and organic search results.


• Measure, track, and optimize engagement from the top of the funnel throughout the customer journey to ensure marketing is accelerating sales efforts to close business.

Job Requirements:

• Excellent understanding of digital marketing concepts.


• 3+ years of hands-on experience in managing digital marketing campaigns.


• Proven work experience as a Digital marketing specialist ( SEO, SMO, PPC, Google Ads, Email, ORM Content Marketing).


• Must have prior B2B marketing experience


• Familiarity with social media trends.


• Excellent communication skills.

The following qualifications will assist the successful candidate in carrying out these responsibilities:

• Creative.


• Self-drive.n


• Ability to communicate clearly and to effectively influence others.


• Experience or willingness to learn.