• Application Deadline: Sat, 10 Feb 2024 00:00:00 GMT
• Position: Head of Marketing - Power Products Division


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 10 - 20 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company's overall objectives.


• Conduct market research to identify trends, opportunities, and potential challenges.


• Define target audiences and create strategies to reach and engage them effectively.


• Manage and lead a high-performing marketing team, fostering a collaborative and innovative work environment.


• Provide guidance, mentorship, and professional development opportunities to team members.


• Establish and maintain a strong brand presence that aligns with the company's values and mission.


• Oversee the development of marketing materials, ensuring consistency in messaging and branding across all channels.


• Develop and execute digital marketing campaigns across various channels, including social media, email, and online advertising.


• Analyze digital marketing performance metrics and optimize strategies for maximum impact.


• Lead the creation of compelling and relevant content to support marketing initiatives.


• Ensure content aligns with brand messaging and resonates with target audiences.


• Manage relationships with media outlets, influencers, and other external partners.


• Develop and execute public relations strategies to enhance the company's image and reputation.


• Develop and manage the marketing budget, allocating resources effectively to achieve strategic goals.


• Monitor and report on the ROI of marketing activities.


• Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure alignment and consistency in messaging and objectives.

Qualifications

• Interested candidates should possess a Bachelor's Degree with 10-20 years experience.