• Application Deadline:
• Position: Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

• We are seeking to hire a Brand Manager who will ensure that company products, services, and product lines resonate with current and potential customers to continuously raise brand awareness.


• Monitor marketing trends as well as keep an eye on competitive companies in the marketplace to ensure good competitive advantage.

Role

• Shape and communicate our vision and mission.


• Analyze brand positioning and consumer insights.


• Translate brand elements into plans and go-to-market strategies.


• Lead creative development to motivate the target audience to “take action”


• Establish performance specifications, cost and price parameters, market applications and sales estimates.


• Measure and report performance of all marketing campaigns and assess ROI and KPIs.


• Monitor market trends, research consumer markets and competitors’ activities.


• Oversee new and ongoing marketing and advertising activities.


• Monitor product distribution and consumer reactions.


• Devise innovative growth strategies.

Requirements

• Bachelor’s degree in marketing or any related field.


• Proven working experience as Brand Manager or specialist.


• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.


• Excellent understanding of the full marketing mix (Electronics & Home appliances).