• Application Deadline: Mon, 5 Feb 2024 00:00:00 GMT
• Position: Business Development Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 6 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

As a Business Development Lead for Sales and Marketing, your primary responsibility will be to drive the growth and expansion of the company's sales and market presence. You will play a critical role in identifying new business opportunities, developing strategic partnerships, and implementing effective sales and marketing strategies. This position requires a combination of business acumen, leadership skills, and the ability to build and maintain strong relationships with clients and key stakeholders.

Key Responsibilities:

• Business Strategy Development:


• Collaborate with management to formulate and execute sales and marketing strategies that align with the company's overall objectives.


• Analyze market trends, competitor activities, and customer needs to identify new business opportunities and areas for growth.


• Sales and Marketing Planning:


• Develop comprehensive sales and marketing plans, setting measurable goals and targets for revenue growth, market share, and customer acquisition.


• Identify target markets and segments, and create strategies to penetrate and expand the company's presence in those areas.


• Lead Generation and Customer Acquisition:


• Lead efforts to generate new leads and opportunities through various channels, including prospecting, networking, and marketing campaigns.


• Nurture and build relationships with potential clients, ensuring a smooth sales process from lead generation to conversion.


• Strategic Partnerships and Alliances:


• Identify potential strategic partnerships, distribution channels, and collaborations to expand the company's market reach and enhance its competitive advantage.


• Negotiate and finalize partnership agreements, ensuring mutually beneficial terms and conditions.


• Sales Team Management:


• Manage and mentor the sales team, setting clear targets and objectives for individual team members.


• Provide guidance, training, and support to improve the team's overall performance and achieve sales targets.


• Market Research and Analysis:


• Conduct market research to understand customer needs, preferences, and pain points.


• Analyze sales and marketing data to derive insights, make data-driven decisions, and continuously improve strategies.


• Brand Promotion and Communication:


• Collaborate with marketing and communication teams to ensure consistent brand messaging and effective promotional activities.


• Oversee the development of marketing materials, sales presentations, and other collateral to support sales efforts.


• Performance Tracking and Reporting:


• Monitor and evaluate the effectiveness of sales and marketing initiatives against set goals and KPIs.


• Prepare regular reports and presentations for management, highlighting progress, challenges, and recommendations for improvement.