Content Marketing Lead at Qataloog

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
75422
Job Views
67

Job Description



​​​​​​​The Role:



  • A professional who would be writing informative and engaging articles to help Qataloog brand showcase its services.

  • You’d write on a range of subjects and are responsible for creating the best possible written or visual content, from blog posts, social media content, Newsletters, and press releases.

  • As our Content Marketing Lead, you shall use creative marketing strategies to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.

  • You shall plan innovative approaches to promotes Qataloog brand awareness, and keeps Qataloog service top of mind in the hearts of learners.


Responsibilities:



  • Researching learning content industry-related topics (combining online sources, interviews and studies)

  • Writing clear marketing copy to promote Qataloog’s products/services

  • Preparing well-structured drafts using Content Management Systems 

  • Proofread and edit blog posts before publication

  • Submit work to editors for input and approval

  • Coordinate with marketing and design teams to illustrate articles

  • Conduct simple keyword research and use SEO guidelines to increase web traffic

  • Promote content on social media

  • Prepare and send monthly newsletters to subscribers

  • Identify customers’ needs and gaps in our content and recommend new topics

  • Ensure all-around consistency (style, fonts, images and tone)


Content Upload and Management:



  • Manage the technical aspects of content upload, including metadata creation, file format conversion, and integration with Qataloog's platform.

  • Ensure uploaded content adheres to quality standards and accessibility guidelines.

  • Maintain accurate records and track content licenses and permissions.


Technology and Data Management:



  • Utilize content management systems and other relevant tools to efficiently manage the content pipeline.

  • Analyze user data and content performance to identify trends and inform content acquisition strategies.

  • Collaborate with the tech team to troubleshoot any technical issues related to content upload and delivery.


Communication and Collaboration:



  • Maintain clear and effective communication with stakeholders, including publishers, authors, institutions, and internal teams.

  • Negotiate licensing agreements and resolve any content-related issues.

  • Stay updated on trends and developments in the educational content and technology landscape.


Qualifications:



  • Bachelor's degree in education, library science, communication, or a related field (preferred).

  • 3+ years of experience in education content acquisition, curation, or management.

  • Strong understanding of copyright and intellectual property laws.

  • Excellent research and analytical skills.

  • Proficient in content management systems and relevant technology tools.

  • Experience working with diverse stakeholders and building strong relationships.

  • Outstanding communication, collaboration, and problem-solving skills.

  • Passion for education and technology's potential to transform learning.

  • Strong tech support experience for troubleshooting and integration of content.


Benefits:



  • Make a real impact on education and promote lifelong learning.

  • Work in a dynamic and mission-driven environment.

  • Build and manage a world-class educational content library.

  • Collaborate with passionate educators and content creators.

  • Continuous learning and professional development opportunities.

  • Competitive salary and benefits package.


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