Media strategy: Develop framework for engaging and managing the media, this would involve:
Developing media amplification strategy for client’s campaign and ensure cohesion with the overriding campaign strategy and objectives.
Proactive and Reactive media and PR work:
Implement clients’ media amplification strategy
Identify, and successfully implement opportunities for proactive media work with existing and new media outlets.
Writing, Editing, Content Development & Media Monitoring:
Write and edit press releases, news stories, features, case studies and interviews to support organisational communications, website, e-bulletins, social media and media work.
Growth of Media Network Business:
Seek and develop opportunities for growing relationship with existing media houses and representatives
Budget Management
Professional Relations:
Responsibility for building and maintaining key relationships with opinion leaders in the media
Team Management:
Lead and motivate team to fulfill their potential and assume responsibility appropriate to their position.
Other responsibilities may be assigned.
Requirements
B.Sc / HND in Mass Communication or related
4 years of work experience as a media manager or similar.
Demonstrable experience with building effective media campaigns.
Ability to create appropriate content for dissemination via press releases, social media, websites, and other distribution channels.