• Application Deadline:
• Position: Marketing Analyst


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field Data, Business Analysis and AI 
  

About The Role

• The focus of the Marketing Analyst is on Market Research and Consumer Insights (MRCI) to help the business understand consumers and the market.


• This is a dedicated resource to focus on gaining market knowledge and consumer insights to help inform strategic direction for the business.

Key Responsibilities

• Deliver market and consumer insights to facilitate the creation of commercial presentations and strategy development


• Works with the MRCI team to develop proactive consumer insights that are relevant and meaningful to the market


• Generate strong understanding of market & consumer trends and behaviour


• Support Kerry’s ‘Insight Sales’ approach to selling by developing market and consumer insights to help shape Kerry’s value proposition and messaging


• Compile reports containing actionable recommendations as required by the Marketing & Sales teams


• Create insight driven, visually compelling presentations, infographics and any other asset to pitch or communicate internally


• Analysis and interpretation of market and consumer data


• Determine market and consumer needs through qualitative and quantitative research, surveys, and focus groups


• Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured


• Applies analytical techniques, methodologies, and processes to interpret the data, eliciting insights and delivering substantiated recommendations


• Identifies and ensures that all relevant consumer data is incorporated into analysis to ensure a comprehensive view of consumer behaviour


• Manage specific insight projects or challenges, where consumer and market data are the most significant dimension, and work with other teams to produce and communicate final results and recommendations


• Manage the process to facilitate information/knowledge sharing and transfer, including monthly/quarterly reporting and planning forums


• Management of Market Research agencies

Qualifications, Skills & Experience

• Bachelor’s Degree or equivalent in business, marketing, mathematics, or the sciences with at least 3 to 5 years within the Market Research industry


• Prior experience in the Food & Beverages, marketing or B2B marketing environment preferable


• Strong experience conducting consumer, market, and customer research


• Strong experience in industry and market analysis, segmentation, consumer, sales, and customer analysis

Competencies

• Strong analytic and critical thinking and interpretation skills


• Strong written and oral communication skills, including creating & making presentations to large audiences.


• Problem solving ability


• Information gathering techniques


• Project management and cross functional team working


• Ability to work independently with minimal supervision in a hyper speed environment.


• Advanced Excel and PowerPoint skills