• Application Deadline: Sat, 24 Feb 2024 00:00:00 GMT
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Objectives of this Role

• Plan, execute, and manage all digital marketing activity, including SEO, SEM, email marketing, and social media


• Establish and execute a digital marketing strategy to distribute content


• Maintain consistent brand messaging across all social channels


• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience


• Create and maintain an editorial calendar to deliver targeted content

Responsibilities

• Create and manage content forsocial media, emails, and other forms of digital communication


• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns


• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques


• Develop and monitor campaign budgets


• Stay up to date on the latest social media trends, and implement them

Skills and Qualifications

• Social media savvy, with a passion for staying on top of trends


• Strong sense of creativity, imagination, and innovation


• Excellent interpersonal skills, with the ability to collaborate with other departments


• In-depth knowledge of various social media platforms and best practices

Preferred Qualifications

• Experience in Digital Marketing, or a related field


• Proficiency in photo and video editing software


• Experience with SEO and SEM strategy and keyword research


• Understanding of website analytics tools, such as Google Analytics