• Application Deadline: Tue, 20 Feb 2024 00:00:00 GMT
• Position: Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Description

• We are seeking a dynamic and strategic Marketing Manager to lead the marketing efforts for Wazobia Technologies and its associated brands - Hivedeck and Layerlines Academy.


• The ideal candidate will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer acquisition, and foster engagement across various platforms.


• This role involves managing social media presence, content creation, client acquisition for Hivedeck, and overseeing CRM initiatives while ensuring brand consistency and alignment with business objectives.

Responsibilities

• Develop and implement marketing strategies to promote Wazobia Technologies, Hivedeck, and Layerlines Academy.


• Manage social media accounts for all brands, including Instagram, Twitter, Facebook, and LinkedIn, to drive engagement and follower growth.


• Create compelling content for social media posts, blog articles, email newsletters, and other marketing channels.


• Identify and pursue opportunities to attract clients to use Hivedeck, the company's flagship product.


• Implement CRM strategies to manage customer relationships and drive customer retention and loyalty.


• Collaborate with cross-functional teams product development, and customer service to align marketing efforts with business goals.


• Monitor and analyze the performance of marketing campaigns and initiatives using analytics tools and metrics to optimize results.


• Stay updated on industry trends, market dynamics, and competitor activities to identify opportunities and inform marketing strategies.

Requirements

• Proven experience (3+ years) in marketing roles


• Strong understanding of digital marketing channels, including social media, email marketing and SEO


• Excellent communication skills and ability to create engaging content for diverse audiences.


• Proficiency in social media management tools, CRM software, and analytics platforms.


• Creative thinking and problem-solving skills with a passion for innovation.


• Ability to work independently and collaboratively in a fast-paced environment.


• Experience with website development and design is a plus.


• Knowledge of the Nigerian market and cultural landscape is preferred.