Market Growth Specialist at Hempawa Consult

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
76506
Job Views
111

Job Description



Job Description



  • Strategy: Build and communicate a comprehensive growth marketing plan to help the business achieve its revenue goals.

  • Management: Lead, develop and inspire a team of growth marketers.

  • Research: Analyze our current acquisition and retention strategies, research competitors and talk to our customers to help inform your strategy.

  • Customer Acquisition: Take ownership for our customer acquisition channels, product activations, affiliate marketing, and influencer marketing.

  • Customer Conversion: Own and improve how we convert our prospects into customers. Working closely with sales and the UX/UI team, you'll identify, test and roll out improvements with a focus on messaging, pricing and UX.

  • Customer Retention: Ensure our customers get to their 'AHA' moment quicker, churn is kept low and LTV is increased.

  • Stakeholder Management: Work with a variety of stakeholders across sales, finance, marketing, development, operations and customer success to make sure plans and projects are communicated accordingly.

  • Analysis: Use several tools to measure and improve CAC, MRR and LTV.


Requirements



  • Bachelor's or Associate's Degree in Marketing, Communications, Business Administration, or related field is preferred.

  • Travel readiness at any time to anywhere.

  • Leadership experience in a growth marketing role, or someone who's been solely responsible for product growth at their company.

  • Experience of working for a Cloud or SaaS business.

  • Demonstrable experience of influencing growth.

  • A data first approach - advanced user of analytics tools.

  • Excellent communication skills and the ability to work with diverse teams.

  • Strong negotiation and consultative sales skills.

  • Excellent organizational and problem-solving skills.


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