We are looking for a Product Marketer to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
For this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques.
Responsibilities
Develop and implement the most profitable plans to position and promote our products.
Determine the type of advertising and marketing content, such as TV, radio, print, digital or social media, that needs to be created and distributed
Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
Craft compelling messages across marketing channels
Work with creative designer to create the desired content
Develop and maintain relationships with external vendors whose products or services will be needed for the product
Translate technical details into benefits for the user
Follow and analyse market trends to position products
Requirements
Proven experience as a Product Marketing Manager
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)