Job Description
Position Overview
PR/Marketing Officer – Responsible for managing the image and reputation of a company. They influence opinions and behaviour, both internally and externally, through various communication channels, including websites, social media, press coverage and more.
Key Responsibilities
The PR/Marketing officer responsibilities include:
- Create digital content that increases customer engagement and enhances the company’s online brand
- Manage the Company’s websites and ensure that they are all up to date on all the key activities are recorded (create and upload images for the organization's website)
- Manage the Company’s corporate communications
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
- Develop and integrate marketing content strategies
- Keep up to date with current digital trends
- Keep up to date with the Company’s industry/market developments
- • Manage and develop the contact database and assist with lead-generation activities
- • Develop a project planning schedule with team input; create content for social media, cost estimates for ads, budget for influencers
- Organize regular meetings; ensure efficient communication with all the different specialties of the company.
- The role of a marketing and PR Officer may involve the following duties:
- Planning and carrying out PR campaigns and strategy.
- Monitoring the public and media’s opinion of your client or employer.
- Writing and editing:
- Press releases;
- Leaflets;
- Brochures;
- Speeches;
- Newsletters
- Websites;
- And social media contents
- Constantly visit and communicate with clients on hospital facilities and updates.
- Execute monthly promotion plans with clear KPI.
- Responsible in organizing and coordinating programs/ Symposium and Clinical Grand Round and events involving the Hospital’s consultants and coordinate closely with Medical Affairs on the program.
- Organize and coordinate any off-site health talks involving the Hospital Consultants at the operations premises for their staff, agents and clients.
- Assist to formulate, organize and implement sales & marketing strategies in order to increase the company’s sales and market share.