Job Description
The role
It’s an amazing time to join Okra. We are looking for a dynamic and enthusiastic Product Marketing Intern to be a part of our Marketing team. This 6-month internship offers an incredible opportunity to gain hands-on experience and contribute to our mission of revolutionizing Open Finance in Africa, with the potential to convert to a full-time employee. As a Product Marketing Intern, you'll drive various initiatives aimed at promoting Okra's products and services. You'll assist with marketing campaigns, monitor core KPIs, and collaborate with cross-functional teams to articulate our product's value proposition.
What you will do:
- Assist in the development and execution of product marketing campaigns aimed at driving user acquisition, engagement, and retention, including:
- Recording video walkthroughs of product features and updates
- Producing blog articles, customer testimonials and product slides for targeted go-to-market initiatives
- Collaborate with cross-functional teams including product, design, business development and engineering to gather insights and effectively communicate product features and benefits.
- Monitor and analyze key performance metrics to evaluate the success of marketing initiatives.
- Manage content calendar and support in creation of all marketing materials (videos, text, etc.)
- Conduct market research to identify market trends, competitive insights, and user needs.
- Assist in organizing and coordinating product-related events, webinars, and user feedback sessions.
What will help you succeed:
- 1-2 years of experience in Product Marketing or B2B marketing roles, or recently completed a degree in Marketing or a related field.
- Strong verbal and written communication skills and a passion for marketing and technology.
- Good organizational and time-management skills, ability to meet deadlines.
- Eagerness to learn, adapt, and contribute to a fast-paced, collaborative environment.
Nice to have:
- Proficiency in productivity and marketing tools such as Notion, HubSpot, Linear, or similar platforms.