• Application Deadline: Fri, 8 Mar 2024 00:00:00 GMT
• Position: Brand Activation Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities:

• Owning the Marketing Activation budget & annual planning of campaigns with sales and marketing teams and Human Resources for internal activations


• Conceive, organize and implement all aspects of the company’s internal and external events (online and offline), including sponsored events, in accordance with the company’s goals.


• Liaise with the different departments to understand their communication and creative needs with a view to supporting them to achieve their business objectives.


• Responsible for external activations and internal/office campaigns and activations


• Conceptualize and execute impactful Corporate Social Responsibility projects for maximum brand visibility and enhancement of positive perception of the company.


• Identify and create opportunities for sponsorship, collaborations and partnerships for brand engagement


• Manage, negotiate and coordinate suppliers and other logistics.


• Lead promotional activities for all events.


• Procure the most suitable corporate gifts and marketing collateral at the best quality at the lowest price.


• Create brand strategies and promotional activities that build customer loyalty, brand recognition and customer satisfaction.


• Own the launch of innovation platforms to drive trial and penetration


• Review performance, ROI and tracking of campaigns and apply learnings for future initiatives


• Supervising the daily operations of the customer service department


• Creating a reliable customer loyalty program


• Setting customer service goals for team members and helping them reach those goals


• Interacting with customers and handling customer queries and complaints in a timely manner


• Maintaining relationships with profitable customers


• Making weekly and monthly reports and surveys


• Staying current on the latest industry trends and techniques

Requirements

• Bachelor’s Degree in Marketing, Advertising, Communications, Business Administration, or another relevant field


• 4+ years of brand activation or marketing experience


• Ability to manage brand campaigns


• Strong internal and external communication skills


• Great understanding of marketing metrics and marketing performance reporting


• Thorough understanding of omni-channel brand marketing practices