• Application Deadline: Fri, 8 Mar 2024 00:00:00 GMT
• Position: Marketing & Business Development Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 6 - 6 years


• Location Lagos


• City Ikeja


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities:

Strategy

• Develop brand differentiation strategies, brand positioning, brand stories, and brand messages based on consumer data and market analysis. 


• Establish our brand guidelines, voice, and metrics, and ensure alignment with the rest of the organization. 


• Closely work with the creative team to implement brand guidelines.


• Ensure compliance with the brand guidelines across all media, materials, and channels. 


• Build and strengthen brand awareness/reputation across outlets and audiences: customers, employees, vendors, and investors.


• Conduct primary and secondary research and stay up to date with market trends and consumer insights. 


• Conduct competitive analysis to identify opportunities and gaps. 


• Analyze market trends and identify new opportunities and challenges


• Monitor and optimize brand performance across the board.

Business Development

• Develop a growth strategy focused both on financial gain and customer satisfaction


• Researching organizations and individuals to find new opportunities.


• Arrange business meetings with prospective clients


• Promote the company’s products/services addressing or predicting clients’ objectives


• Provide trustworthy feedback and after-sales support


• Build long-term relationships with new and existing customers


• Planning and overseeing new marketing initiatives.


• Increasing the value of current customers while attracting new ones.


• Finding and developing new markets and improving sales.


• Developing quotes and proposals for clients.


• Developing goals for the development team and business growth and ensuring they are met.


• Training personnel and helping team members develop their skills.

Outlet Marketing

• Drive a customer-centric marketing strategy for our individual outlets, drawing on our core values and positioning Selfridges as a unique, world-class destination that stands for a sustainable future and is inclusive for all. 


• Plan and oversee all outlet-specific marketing activity, including owned and paid channels, to drive consideration and ultimately footfall to outlets – highlighting relevant new brands/products/services and experiences.


• Work cross-functionally with teams (including Events, PR, Organic Social, Creative, Buying and Digital) ​to deliver an optimised programme of 360 marketing activity to attract new customers and engage existing customers to keep coming back. 


• Own and update the Marketing Calendar for each outlet - as a strategic tool for planning and cross-functional sharing.​


• Leverage insights from outlet-level segmentation and customer analytics to inform acquisition strategy and prioritise content/messaging to optimise campaign effectiveness. ​


• Measure and report on outlet-specific activity, including regional paid media, influencer and partnership marketing campaigns


• Regular catch-ups with the relevant outlet managers to ensure alignment on priorities


• Visit each outlet monthly to stay informed about outlet developments and plans, the local media landscape and to maintain key local partner relationships


• Forecast and maximize marketing dollars by analyzing sales performance of the


• Manage where applicable all marketing work surrounding outlet branding, renovations, redevelopment, and expansions to ensure effective messaging to the shopper base

Requirements

• A Bachelor’s degree in marketing, business administration, or a related field is required (a Master’s degree is preferred)


• 6 years of experience in a marketing role and previous work experience in a managerial or leadership position are highly valued


• A solid understanding of marketing principles and strategies, including knowledge of market research, consumer behavior, digital marketing, and campaign management


• Proficiency in marketing tools and software, such as customer relationship (CRM) systems, marketing automation platforms, analytics tools such as Google Analytics, social media marketing tools, and email marketing platforms


• Excellent understanding of the full marketing mix


• Strong knowledge of business and sales growth techniques 


• Strategic thinker with great analytical skills


• Proven success in developing marketing plans and campaigns


• Excellent written and verbal communication skills


• Strong project management, multitasking, and decision-making skills


• Data-driven marketing mind with eye for creativit