• Application Deadline: Fri, 8 Mar 2024 00:00:00 GMT
• Position: Media Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Plan and execute all traditional and digital marketing, including Print (Newspaper and Outdoor), TV, Radio, SEO/SEM, marketing database, email, social media and display advertising campaigns


• Design, build and maintain the brands social media presence


• Measure and report performance of all traditional and digital marketing campaigns, and assess against goals (ROI and KPIs)


• Conduct market research and competitor analysis to define realistic goals and identify more effective approaches to our digital marketing efforts


• Manage budgeting and forecasting


• Secure all necessary approvals (APCON, Lottery, CPC, etc), rights of use (model, brand ambassador and influencer contracts) for all media content before exposing


• Run A/B tests and track campaign analytics and translate data into actionable insights that will help us optimize campaign performance and create more effective campaigns in the future


• Work with copywriters and designers to ensure content is informative and appealing


• Identify press opportunities through evolving issues and serve as the organization’s media liaison and formal spokesperson.


• Collaborate with agencies and other vendor partners


• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency


• Communicate with industry professionals and influencers via social media to create a strong network


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Bachelor’s degree in communications/media or related (essential).


• 4 years of work experience as a media manager or similar.


• Demonstrable experience with building effective media campaigns.


• Ability to create appropriate content for dissemination via press releases, social media, websites, and other distribution channels.


• Social Media Strategist using social media for brand awareness and impressions


• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices


• Understanding of SEO and web traffic metrics


• Experience with doing audience and buyer persona research


• Good understanding of social media KPIs


• Familiarity with web design and publishing


• Ability to conduct press conferences and briefings.


• Ability to nurture long-term relationships with key media influencers.


• Analytical thinker with strong conceptual and research skills.


• Excellent interpersonal, communication, and public speaking skills.