Our client requires Market Growth Specialists where they will be responsible for increasing and optimizing customer acquisition, customer conversion, customer retention, and customer lifetime value across various products.
Responsibilities
Strategy: Build and communicate a comprehensive growth marketing plan to help the business achieve its revenue goals.
Management: Lead, develop and inspire a team of growth marketers.
Research: Analyze our current acquisition and retention strategies, research competitors and talk to our customers to help inform your strategy.
Customer Acquisition: Take ownership for our customer acquisition channels, product activations, affiliate marketing, and influencer marketing.
Customer Conversion: Own and improve how we convert our prospects into customers. Working closely with sales and the UX/UI team, you'll identify, test and roll out improvements with a focus on messaging, pricing and UX.
Customer Retention: Ensure our customers get to their 'AHA' moment quicker, churn is kept low and LTV is increased.
Stakeholder Management: Work with a variety of stakeholders across sales, finance, marketing, development, operations and customer success to make sure plans and projects are communicated accordingly.
Analysis: Use several tools to measure and improve CAC, MRR and LTV.
Requirements
Bachelor's or Associate's Degree in Marketing, Communications, Business Administration, or related fields is preferred.
1 - 3 years relevant work experience.
Travel readiness at any time to anywhere.
Leadership experience in a growth marketing role, or someone who's been solely responsible for product growth at their company.