• Application Deadline: Thu, 29 Feb 2024 00:00:00 GMT
• Position: Digital Marketing and PR Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 6 years


• Location Not specified


• Job Field Media / Advertising / Branding 
  

JOB RESPONSIBILITIES

The  Digital Marketing & PR Officer will be assigned the following primary responsibilities, among others:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns


• Design, build and maintain our social media presence


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize user experience


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Instrument conversion points and optimize user funnels


• Collaborate with agencies and other vendor partners


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


• Planning publicity strategies and campaigns.


• Writing and producing presentations, articles, press releases and social media posts.


• Designing or project managing the production of visual communications and digital content


• Responsible for developing marketing strategies that build brand awareness and create a positive public image for clients

REQUIREMENTS

• Minimum 3 years Digital Marketing & PR Experience.


• Bachelor's degree/HND in marketing, computer science or other related courses with 2:1 and above


• Create and maintain a positive public image for the individuals, groups, or organizations


•  Media releases and develop social media programs to shape public perception of our clients .


• Digital Marketing (use of mail chimp etc.).


• Proven experience working in an office environment


• Proficiency in all Microsoft Office applications


• Working knowledge of business management


• The ability to multitask


• Excellent verbal communication skills