• Application Deadline:
• Position: Head of Marketing


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 6 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

About the role

• Your Objective You’re a dynamic Growth Marketing Leader, who will be responsible for crafting and executing a comprehensive marketing strategy.


• This includes overseeing various marketing domains such as product marketing, performance marketing, events, social media marketing, and partnerships.

How you'll help us achieve it

• Develop and oversee the company's growth strategy in collaboration with Curacel's Management Team.


• Establish a robust growth and marketing division within Curacel


• Regularly report and forecast crucial business metrics, including customer growth, retention, revenue, engagement, NPS, and profit margins.


• Shift marketing efforts to target enterprise-level prospects through account-based marketing (ABM) strategies.


• Innovate in user acquisition, targeting the first major milestones of customers.


• Gain an in-depth understanding of our current and potential users and their motivations.


• Master our customer acquisition channels, marketing funnels, and tools.


• Manage the marketing budget effectively across various tools and channels.


• Lead growth experimentation, optimising existing channels and exploring new opportunities.


• Champion a data-driven culture, emphasising instrumentation and attribution.


• Work closely with the Product Team to refine user experience, copy, and messaging.


• Maintain and develop the Curacel brand and voice, ensuring consistency across all communications.

In your first month, you'll

• Learn what we do, how our product works and what new products we are building.


• Build a structure for monitoring progress and measuring the success of campaigns and marketing activities.


• Gain an in-depth understanding of our current and potential users and their motivations.


• Review existing content calendar and create a new one for our social media, newsletter and blog.


• Lead the creation of reports and white papers for insurance, claims management, fraud detection, embedded insurance in Africa.


• Lead the creation of video testimonials of our clients across Africa.

Requirements

• Minimum of 6 years of experience in B2B Marketing, with a focus on medium-sized and Enterprise businesses, SEO and growth marketing.


• Proficient in marketing analytics and applying insights to optimise campaigns.


• Participate in product lead growth experiments and provide marketing insights.


• Demonstrated ability in being analytical and data-driven.


• Strong leadership skills, with the ability to work with cross-functional teams.


• Proven track record of growth, with examples and outcomes of previous campaigns.


• Develop content that addresses enterprise pain points, use cases, and success stories.


• Exceptional written, oral, and organisational skills.


• Experience in managing comprehensive, data-driven marketing, and communication strategies.


• Familiarity with relevant marketing tools and platforms for campaign activation.

Bonus points if you

• Have B2B SaaS marketing experience

Key details

• The growth marketing position is a full-time position and reports to the CEO.