• Application Deadline:
• Position: Digital Marketing Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Mission/Core Purpose of the Job:

• Assist in the planning, execution, and optimization of our online marketing efforts with a focus on raising revenue for the company.

Role/Tasks:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.


• Design, build, and maintain all our social media presence.


• Proficiency in video capturing, editing, and graphic design tools.


• Develop engaging content across various platforms, including blog posts, social media, and video.


• Collaborate with cross-functional teams to integrate copywriting and content initiatives with broader marketing campaigns.


• Plan, execute, and optimize Google Ads campaigns to drive traffic, conversions, and brand visibility.


• Strong understanding of Instagram, Facebook, TikTok, and YouTube algorithms and best practices.


• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).


• Identify trends and insights and optimize spend and performance based on insights.


• Brainstorm new and creative growth strategies.


• Plan, execute, and measure experiments and conversion tests.


• Collaborate with internal teams to create landing pages and optimize user experience.


• Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touchpoints.


• Collaborate with similar brands and other vendor partners.


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements:

• Bachelor’s Degree in Business Management/Sales/Marketing or any other relevant field.


• Minimum of 3 years relevant experience in digital marketing.


• Proficiency in Google Trends, Google Analytics, and Keyword Planner.


• Understanding of GA4 and website tags.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.


• Strong client relationship management skills.


• Experience in optimising landing pages and user funnels.


• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).


• Strong analytical skills and data-driven thinking.


• Up-to-date with the latest trends and best practices in online marketing and measurement.


• Strong content creation and copywriting skills.