• Application Deadline:
• Position: BTL Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 8 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary

As the BTL Manager at Moniepoint Nigeria, you will play a crucial role in driving effective offline user acquisition and engagement. 

Roles & Responsibilities

• Planning and executing BTL campaigns to promote the Moniepoint brand and drive hyperlocal user acquisition in the non-digital customer segments  


• Planning and executing events and event concepts such as roadshows throughout all states of Nigeria


• Managing partner BTL agencies


• Planning recurrent activations and on ground marketing initiatives on a regular basis with the goal to create awareness for the Moniepoint brand and drive trial for Moniepoint services


• Setting up a strong network of vendors and suppliers for various promotional activities planned for the respective regions.


• Define key guidelines for each project/ campaign and check for adherence to the brief.


• Set up the processes for monitoring the BTL campaigns of each region and work with marketing and sales leads to optimize the output of the campaigns


• Will have to recruit (through BTL agencies), train and motivate the ground team to achieve their goals with the desired efficiency.


• Will have to work with agency partners to identify the required resources for the campaigns.


• Evaluate the financial aspects of BTL activities, expenditures, or return-on-investment and profit-loss projections


• Identify, develop, and evaluate BTL strategies, based on Moniepoint’s overall business objectives and the characteristics of each regional market


• Build strong consumer relationships, collect product and brand feedback and proactively address all consumer needs

Requirements

• 8 years of relevant professional experience in organizing BTL campaigns in FMCG, telco or BTL agencies


• Minimum 3 years in a managerial role, directly overseeing contracts, partners, budgets and managing a team 


• The ability to understand and analyze complex data, report and synthesize findings into actionable insights


• Great Excel and Google Sheets skills 


• Budgeting and Controlling experience