• Application Deadline:
• Position: Senior Manager, Marketing Research Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 8 - 10 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Description

• Lead products innovation within the Company’s Common Innovation Framework assuring multi-functional team alignment and collaboration.


• Build and articulate brand positioning and platforms.


• Consult with client team to understand objectives, products to include, respondent screening criteria, key measures and success hurdles, desired timing.


• Develop research design recommendation.


• Deliver in depth primary market research, analysis, and insights across multiple.


• Project Execution - Coordinate with various team members within Client Solutions, Operations and Tech Solutions, external vendors to ensure accurate and timely completion of projects.


• Lead the development and implementation of primary research plans for professionals, patients and payers including developmental research.


• Inform the brand planning process based on a deep understanding of all stages of the patient journey, stakeholder influences throughout the journey.


• Develop and execute annual marketing plans including strategic initiatives, demand forecasting, distribution plans, research initiatives, display plans and in-store activation and promotional activity.


• Perform profitability analyses as needed.

Requirements

• Years of Experience: 8 - 10 years

Skills:

• Data analysis


• Project management


• Communication


• Marketing research


• Analytical Reasoning


• Conduct research


• Organising focus groups or observational studies


• Report writing