Responsible for executing sales and marketing strategies, and effectively managing the Regional Sales Team to achieve set goals.
Manage existing distributors and wholesalers, and recruit more to cover all the white spaces to ensure distribution of Frutta’s brands across the Region.
Train, coach, manage and supervise Regional Sales Team to achieve monthly sales and revenue targets.
Effectively execute and implement "Route-to-Market" strategy across the region to effectively distribute Frutta’s brands and win in all retail outlets.
Achieve retail coverage expectations by channel by location.
Execute all Channel promotional activities to win disproportionately in the region.
Effectively manage the regional sales team to keep them motivated, inspired and committed on the job.
Provide detailed monthly sales report by brand/SKU/Customer to the National Sales Manager.
Execute all national initiatives and guidelines in a timely and excellent manner.
Effectively manage customers to drive customer satisfaction.
Build and motivate a high performing team.
Spend 70% of time focusing on retail outlets in the market to train, develop and support the sales team to win disproportionately in the region
Provide monthly demand forecast by SKU by brand by customer.
Track and share competitor market activities in a timely manner