• Application Deadline:
• Position: Marketing / Sales Executive (Digital Marketing)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 - 8 years


• Location Lagos


• City Victoria Island


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Objective(s)

• Use various channels to reach customers, build brand awareness and promote products. Have a deep knowledge of digital media planning strategies.

Duties & Responsibilities

• Support the development and implementation of digital marketing communications strategies


• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising


• Create winning strategies to grow the company's social media presence


• Identify trends and derive insights, for spending optimization


• Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key


• Collaborate with agencies and other vendor partners to achieve campaign objectives


• Measuring and reporting on the performance of all digital marketing campaigns


• Derive marketing insights and translate them into business decision


• Manage CRM integration to overall business objectives


• Channel optimization (Social media, web, email, and others)


• Content development


• Calendar management


• Analytics and reporting


• Identify trends and co-opt into messaging


• Monitor key online metrics to track success


• Liaise with marketing, sales, designs and content teams to optimize customer experience and ensure brand consistency

Job Requirements

• B.Sc./ HND in Marketing, Communications, Media or any other related field.


• 5-8 years experience in digital marketing.


• Professional qualifications and certifications are required.


• Knowledge of online listening tools.

Key Competency Requirements:

Knowledge:

• Knowledge of online listening tools


• Strong project management skills


• Pays attention to detail


• Must be able to juggle multiple projects at the same time


• Analytical skills with a problem-solving aptitude.


• Excellent oral and written communication skills.


• Good report writing and presentation skills.


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns


• Experience in optimizing landing pages and user funnels


• Solid knowledge of analytics tools (e.g Google Analytics)

Skill / Competencies:

• SEO/SEM


• Analytics and reporting


• Campaign management


• Performance management


• Knowledge and use of online listening tools


• Knowledge of online marketing tools.