• Application Deadline: Fri, 15 Mar 2024 00:00:00 GMT
• Position: Marketing Lead


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Role Overview

• The incumbent will be responsible for driving the growth of the business, and its partner companies, by generating new business opportunities and leads.


• The incumbent will also further contribute the to the business’s marketing by improving the brand’s market position.

Job Responsibilities

• Grow the marketing team, and coordinate all marketing/sales activities and policies, to achieve the company’s business strategies.


• Drive the Business Development /Marketing function by building and sustaining business relationships with high-level stakeholders, individuals and organizations.


• Develop strategies for market penetration and brand development.


• Carry out due diligence on all business leads, and propose potential business sales, by contacting potential partners; discovering and exploring opportunities.


• Close new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations


• Drive increased revenue and profit generation to achieve business growth, by at least 20% annually.


• Demonstrate key knowledge of the Nigerian private and public sector, and how government contract bids are made.


• Develop negotiating strategies and positions by studying integration of new ventures with the company’s strategies and operations; examine risks and potentials, estimating the business's needs and goals.


• Carry out PESTLE and SWOT analyses; to keep abreast of market trends, and send same to Executive Management as monthly and quarterly business reports


• Directly manage ad-hoc marketing teams to consolidate strategic brand initiatives


• Create a social media calendar for the quarter and the year, and work with the customer service and graphics teams to ensure post deadlines are met


• Oversee all social media posts, engagements, and live events - on and offline.

Professional Requirements

• Bachelor’s Degree in Marketing, Management, Business Administration or any relevant discipline


• An MBA, would be an added advantage.


• A minimum of 5 years’ experience, in a similar managerial position is required


• Demonstrable experience leading and managing marketing database, email, social media and display advertising campaigns


• A proven track record of increasing revenue.

Key Competencies / Skills:

• Superb stakeholder and relationship management skills


• Excellent project management skills


• Strong analytical skills and data-driven thinking


• Ability to multi task effectively


• Excellent negotiation skills, with a proven track record of successfully pitching for new business


• Superb proposal writing and reporting Skills.