• Application Deadline:
• Position: Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Not specified


• Job Field Sales / Marketing / Retail / Business Development 
  

Description

• We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts.


• You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.


• A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas.


• You should also be well-versed in specialized marketing concepts, principles and tactics.


• The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities

• Assist in the development of compelling, end-to-end marketing campaigns, to create demand for new business and engage renewed interest from existing clients


• Coordinate and support campaign implementation, including emails, push notifications, SMS and others


• Analyze the success of past campaigns and user behavior to make recommendations for improvement


• Own campaign performance reporting, including conversion rates by channel to assess and optimize performance and update key stakeholders


• Engage hands-on with our marketing automation platform to set up, deploy, and analyze campaign activities


• Provide content writing support as necessary for campaigns

Requirements

• B.Sc / BA in Marketing, Communications or equivalent


• Proven experience as marketing specialist or similar role for 3+ years


• Exceptional communication and writing skills


• Commercial awareness partnered with a creative mind


• Data-driven and results-driven across the full spectrum of campaign activities


• Ability to work on multiple projects simultaneously


• A good communicator and team-player


• Strong skills using systems such as Excel, Web/App Analytics (Google Analytics, Mixpanel, Amplitude, etc), Marketing Automation/Campaign Management (Mailchimp, Sendgrid, Braze, Airship, Marketo, etc)


• Adaptable qualities, including learning on the fly and open to change


• Experience in mobile apps/e-commerce is a big plus


• Fluent in English, knowledge of Portuguese / French / Arabic are a plus.