• Application Deadline:
• Position: Media Strategist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

• Scan the media landscape for speaking opportunities, interviews and events that promote brand presence in each operating market


• Write highly engaging thought leadership pieces, OPED's and advertorials that shape public opinion and amplifies brand’s local and regional influence


• Identify organic and paid media openings that promote brand visibility and recall


• Identify social causes & CSR activity that holds strategic value and media opportunity for brand value growth


• Identify media opportunities through relevant evolving issues in selected target markets


• Develop content for dissemination via press releases, media immersion and other distribution channels


• Serve as the organization’s media liaison; conduct press briefings and support new production introductions (route-to-market)


• Conduct offline targeted campaigns (B2B/B2C/B2G), and report on results


• Negotiate with media houses and agencies for best deals on organic and paid media buys


• Build and manage the organization's media profile and presence


• Promote additional strategic projects to support new product launches and market storms


• Build long-term relationships with media influencers, gatekeepers and opinion leaders


• Appropriately manage the organization’s media budget for optimal returns


• Ensure that key messages align with vital business strategies


• Any other tasks assigned to you

Job Requirements

• Experience writing opinion piece that shape perception and grow influence


• Demonstrable experience in driving media strategy with commercial markets


• Highly experienced in identifying target audiences and devising media campaign


• Must have extensive contact within the media landscape


• Strong analytical skill and data-driven capability.