• Application Deadline:
• Position: Marketing Specialist - Oyo


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Oyo


• Job Field Sales / Marketing / Retail / Business Development 
  

About Our Client:

Our client is a leading retailer based in Ibadan, Nigeria, specializing in eco-friendly and sustainable consumer products. Committed to promoting environmental conservation and responsible consumption, the company offers a wide range of green alternatives for everyday items, catering to environmentally-conscious consumers.

Role Summary:

As a Marketing Specialist at our client's retail company, you will be responsible for developing and executing marketing strategies to promote eco-friendly and sustainable consumer goods. You will play a key role in raising brand awareness, driving customer engagement, and increasing sales through various marketing channels.

Responsibilities:

• Develop and implement marketing strategies and campaigns to promote eco-friendly and sustainable consumer products, targeting environmentally-conscious consumers.


• Collaborate with cross-functional teams to develop marketing plans and initiatives aligned with business objectives and brand positioning.


• Create engaging content for marketing materials, including social media posts, blog articles, email newsletters, and product descriptions, to attract and retain customers.


• Manage social media channels, including Facebook, Instagram, and Twitter, to increase brand visibility, engagement, and followers.


• Coordinate promotional events and activities, including product launches, pop-up shops, and community outreach programs, to raise awareness and drive sales.


• Analyze market trends, consumer behavior, and competitor activities to identify opportunities and optimize marketing strategies and campaigns.


• Monitor and evaluate marketing performance metrics and KPIs, and provide insights and recommendations for continuous improvement.


• Stay abreast of industry trends, emerging technologies, and best practices in eco-friendly marketing, and incorporate new ideas and innovations into marketing strategies.

Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.


• Minimum of 2 years of experience in marketing, preferably in the retail or consumer goods industry.


• Strong understanding of marketing principles, strategies, and tactics, with experience in digital marketing, content creation, and social media management.


• Excellent communication, writing, and editing skills, with the ability to create compelling and persuasive marketing content.


• Creative thinking and problem-solving abilities, with a passion for innovation and sustainability.


• Strong project management skills and ability to manage multiple projects simultaneously.


• Proficiency in MS Office applications (Word, Excel, PowerPoint) and social media management tools.


• Knowledge of eco-friendly and sustainable consumer goods market trends and consumer behavior is a plus.

Benefits:

• Competitive salary package with opportunities for performance-based bonuses.


• Opportunities for professional development and career advancement.


• Supportive work environment with opportunities for learning and growth.


• Comprehensive benefits package including health insurance and retirement benefits.


• Opportunity to make a meaningful impact by promoting eco-friendly and sustainable consumer products.