• Application Deadline: Mon, 25 Mar 2024 00:00:00 GMT
• Position: Digital Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• City Ikeja


• Job Field Media / Advertising / Branding 
  

Job Description

• If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.


• You are also expected to have solid IT knowledge (frontend and backend) for the management of our website.


• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.


• You will work with the marketing team, supporting teams, and vendors to launch campaigns on time and budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns


• Planning, Implementing, managing, monitoring, and upgrading the organization’s website


• Design, build, and maintain our social media presence


• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize user experience


• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints


• Instrument conversion points and optimize user funnels


• Collaborate with agencies and other vendor partners


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


• Responding to and troubleshooting all website issues.


• Identifying and responding to all website security breaches.


• Ensuring that the website is protected by enabling the appropriate security measures.


• Updating HTML, CSS, and JavaScript regularly.


• Conducting content audits to eliminate redundant or duplicate information.


• Handling and overseeing all social media pages (Instagram, Facebook, Twitter, LinkedIn, and YouTube)


• Creating appropriate website content aligned with the organization’s strategy.


• Ensuring website quality and efficiency by conducting regular test plans.


• Improving the user experience of the website regularly.


• Collaborating with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards.


• Creating strategies to grow subscriber base and web traffic metrics.


• Ensuring full compliance on the website with all laws and regulations.


• Keeping up-to-date with industry best practices and monitoring competitor websites.

Requirements

• B.Sc Degree in Marketing or a related field


• Proven working experience in digital marketing


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate


• Experience in optimizing landing pages and user funnels


• Experience with A/B and multivariate experiments


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Experience in setting up and optimizing Google Adwords campaigns


• Working knowledge of HTML, CSS, and JavaScript development and constraints


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement


• Expert Knowledge of Macromedia suite, Adobe suite, Content Management systems, and W3C Web standards


• Great understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC).


• Ability to troubleshoot website issues in a fast-paced environment.


• Strong attention to detail with an analytical mind and outstanding problem-solving skills.


• Excellent content creation and writing skills.


• Fantastic time management skills with the ability to multi-task.